aroh

You built the business. Who is watching it tonight?

The cash. The orders. The night shift. The payments.

Aroh reads every system your company runs on and tells you only what needs you. One message at 7:30. Silence when all is well.

This is the product, working. Approve something, ask a question, drag a card.

Good morning, Rekha

Monday, 16 November · 7:30 am

Two things need you today. Everything else is on track.

Pay Hollis Timber, ₹18.4 lakhBefore the 2 pm bank cut-off
Send note to Kaveri RetailNo order in 60 days. Draft ready
Cash in bank₹1.73 CrPayroll covered
Orders open28None late
Night shift42 / 42Fully staffed

Worry is the most expensive tax you pay. Every system made its own team faster. None was built to tell you what matters.

  • Tally
  • ERP
  • Spreadsheets
  • CRM
  • WhatsApp
  • Inbox
  • Machines
  • Cameras
aroh
Youone message at 7:30
27%

of the applications in an average large organisation are connected to each other. The owner connects the rest.

MuleSoft Connectivity Benchmark, 2026

It is 23:40 and you are still awake. By 02:10 Aroh has read every system. At 07:30 you get one message.

The night you know

Forty-one notifications since dinner, from six apps. Any one of them might matter. You cannot tell which without opening all of them.

23:40
Sunday, November 15
23:40

Notifications6

  1. Plant floor · Line 2

    now

    Arjun: die change done, running again. Scrap is a bit high, will check tomorrow

  2. Hollis Timber Supply

    23:31

    Reminder: invoice 4471 for ₹18.4 lakh is due tomorrow

  3. T

    Voucher posted

    23:12

    Receipt ₹6,40,000 from Lotus Dental. 412 entries today

  4. Deal stalled

    22:58

    Kaveri Retail · no activity in 60 days

  5. Settlement processed

    22:40

    ₹2,18,400 credited to your current account

  6. Dispatch tracker

    22:15

    Sana edited 14 rows in “November dispatch”

Hover the stack, or swipe one away.

You don't want more data. You want fewer surprises.

In a University College London study, people told they had a 50% chance of a painful shock felt more stress than people who knew the shock was certain. It isn't bad news that keeps you awake. It's not knowing.

de Berker et al., Nature Communications, 2016

Everything that happened since 6 pm1,184 events
    What reached you
    1. Nothing needs you yet.

    0 of 1,184. The rest is on file if you ever ask.

    At 02:10, five readers go through the company at once.

    Money, orders, people and messages are read side by side, then one brief is written from what they found. Click a lane to see what it read.

    Ready

    Write Rekha's 7:30 brief from last night's work

    0s2s4s6s8s10s12s

    Brief

    1. ThinkingPlan the night

    Built around how an owner actually lives.

    Six small things, each one working. Turn the dial, flip the switch, tap the chips.

    Brief at

    Your morning, your time

    The brief arrives when you choose. Turn the dial.

    Pay Hollis Timber₹18.4 lakh, due 2 pm

    Approve from the message

    Decide where you read it. Nothing moves until you do.

    “Has the Pune order gone out?”

    Ask the way you talk

    English, Hinglish, or a mix. No commands to learn.

    No message today.

    Quiet until it matters

    Some owners want the all-clear. Some want silence. You choose.

    3 of 8 connected

    Reads what you already run

    Nothing to rip out. Tap to connect.

    Stored in IndiaNothing leaves without your approval

    Your data stays home

    Hosted in India, and yours. Always asks first.

    It runs in your pocket.

    The brief, the approvals and the setup all work from a phone. These two are live: tap them.

    7:30
    Approvals4 waiting
    Pay Hollis Timber₹18.4 lakh · due 2 pm
    Note to Kaveri RetailDraft ready to send
    Leave for Dev RaoThu to Fri · line covered
    Raise PO for oak panels₹6.2 lakh · Hollis Timber
    Decide from anywhere. Everything waiting for you, in one list.
    7:30
    ArohChat

    Pune wala consignment kahan hai?

    On the highway with Ramesh. I'll keep this updated and tell Anil when it's close.

    Menon Castings · Order #PN-2207Live

    Arriving around 11:40 am

    14min
    1. Packed
    2. On the way
    3. Delivered
    RRameshTata Ace · MH 12 KQ 4471

    Ask where anything is. In English or Hinglish, with the answer live.
    7:30
    Getting started2 of 5

    Five steps, about ten minutes.

    Set up in an afternoon. Tick the steps off yourself.

    When Indian textile owners could finally see their plants, productivity rose 17% in a year. Within three years they were opening new ones.

    Once they could see, they could finally let go: decisions moved to their managers, and the owners went back to growing the business. That, not the software, was the growth engine.

    Bloom et al., Quarterly Journal of Economics, 2013. A randomised trial in Indian textile firms.

    Before
    100
    One year on
    +0%

    Productivity in Indian textile plants whose owners got clear information, against where they started.

    What would you do with your evenings back?

    The point was never the software. It is the dinner you stay for, the school day you make, the Sunday that is yours again. Switch the week and see.

    17 late-night checks0 evenings at home0 Sunday off
    At workChecking the phone, just in caseAn illustrative owner's week

    Saying yes should be the easiest decision you make this year.

    T
    Nothing to rip out

    Aroh reads the software you already run: Tally, your ERP, spreadsheets, email.

    Aaj kya urgent hai?Sirf ek payment, 2 baje tak.
    Nothing to learn

    You talk to it on WhatsApp, in English or Hinglish.

    Hosted in India
    Nothing to fear

    Your data stays in India, and nothing leaves without your approval.

    Day 17:30First brief
    Nothing to wait for

    The first morning brief arrives before the first invoice.

    “For eleven years I checked the bank balance before I slept. Now I read one message in the morning.”

    RMRekha MenonManaging Director, Menon Precision Castings, Coimbatore

    “The first week it told me nothing needed me, I didn't believe it. By the third week I took a Sunday off.”

    HSHarpreet SodhiFounder, Sodhi Agro Foods, Ludhiana

    Peace of mind. Freedom to grow.

    Sleep well tonight. We will tell you at 7:30 if anything needs you.